Can beacons be a source of inspiration for banks to increase sales and improve customer experience? Journal of Digital Banking (04/16). Lire l’article.
Wearables app in the banking industry: revolution or not? Revue Banque (10/14). Read the article (in French)
Corporate social responsibility in the banking industry. Employees and Digital as key success factors. Revue Banque (12/12). Read the article (in French)
US Banks and Social media: all about customer relationship. Banque & Stratégie (12/11). Read the article (in French)
Press articles
Yvon MOYSAN has also been interviewed in the following press articles:
Caisse d’épargne makes bankers and customers closer. 01Business (07/13). Read the article (in French)
M-payment : Banks are leaders in terms of legitimacy. Systèmes de paiement (06/12). Read the article (in French)
Social Media as a lever in terms of brand building. Banque Hebdo (09/11). Read the article (in French)
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